Ever wondered what our lives would have been without social media ? If we're a part of generation when the only source of human interaction was through telephones! All thanks to social media, we can now easily connect with anyone around the world with just one click . 

Social media has gained a lot of popularity as a business tool in the recent years . Social media sites such as Facebook, LinkedIn, and twitter have worldwide popularity. With more and more number of user's joining social media every second  and using it regularly. Social media is bound to become bigger and important in the upcoming years. The industry is going to boom like never before.

Social media has impacted not only our lives but our businesses too. It has opened endless doors to lots of opportunities for business world. Social media provides us with a platform where we can interact and attract a large amount of public. Now the businesses are no longer dependent on specific customers as the businesses can now reach out worldwide and that too within minutes. From big businesses to small, it is important for every business to have their online presence. It has now become the  most necessary part of any firm’s online marketing strategy. It is really important for the business firms because it creates brand awareness while at the same time also establishes customer loyalty. 

It helps business firms to rockpile their relationship with the customer. By interconnecting with them through social media, businesses get to know what their customers like and what they are looking for - as well as what the consumers don't like and what they don't want. Social media gives you a trench through which you can create awareness of their products and services by offering them eye catching deals. When using social media for business, it is crucial that business’s goal should be to build a solid brand name first before even making their offerings to their customers. 

The unstated rule of social media for businesses is look for strong collaborations with other business firms to help in promoting their business, wherein both the firms promote each other. Call it good karma! Many times sharing other business’s content may be beneficial for one’s business too. If a business is not taking advantage of social media sites, they are missing out on a fast, inexpensive and the most effective way of interacting with almost half of the world's population. 

The beauty and the challenges, connection and the struggle of social media plays a large role in the bigger picture of your life. 

Not only can we promote our business on social media. But can also learn about communication and marketing and apply the same in the business. Social media opens a wide world for the business. Businesses can coordinate with other brands, bloggers, models and facilitate connection. It helps business to grow on a wrap speed. The social media trend is not going to end soon. And the businesses should definitely take advantage of it. Not just because social media is an "in thing" right now or because it sounds fun and interesting. But because there are lot of untapped potential audiences just hanging around the popular social media sites, waiting to be approached!

Just by giving a little spice of social media can do wonders for the business. 71% of the consumer are likely to talk or recommend the brand if they have a positive experience with the brand on social media, as per the study of infographic published by Ambassador Advertising.

Loveleen Bajaj
MMS-Batch
2020-2022