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Ares of Specialization
Date of Joining: 22/6/2015

Dr. Swati Singh

Swati is NET qualified and holds a doctorate from University of Lucknow. She has worked in academics for over 15 years in the area of Marketing. Her selected specialties in teaching are Product & Brand Management, Services Marketing, Fashion Retailing & Luxury Management.

Swati's expertise is on societal interface and sustainable consumer & entrepreneurial approach in the global market. Her research focus is on sustainability and biodiversity in wine tourism, organic buying and wine approach-engagement in emerging economies. She has also done a joint research project on waste management in India with a German University with funding from German Research Agency.

Swati is currently Professor & Associate Dean-Marketing at VESIM. Her responsibilities pertains to managing marketing department , improving and enhancing MMS curriculum to make it more industry centric; inviting high-profile corporate dignitaries to college for giving deep industry insights; creating student Marketing Cell which provides platform to the students so that they can conduct various events to increase industry-student interface.

Swati also chairs “Leadership Immersion Program”, an international student exchange program in partnership with universities across the globe that aims to provide an exposure of international business scenario to our students. The program is designed to give students extensive exposure of macro-level dynamics of a foreign country and prepare culturally attuned global leaders and professionals.

Swati is also Festival Director of "VESIM Literati Fest", one of its kind literature festival conducted by a management institute. The fest aims to bring-forth thought provoking ideas of eminent speakers and authors from across country. Apart from book launches & panel discussions, the Lit Fest includes many fun-filled activities ranging from painting to pottery to book swap to Gala evenings.

She also heads a Literature Club in VESIM. The club comprising of student members, enable the students to improve their reading and oratory skills. It also helps in their grooming by providing a platform for various student-oriented activities like debates, extempore, storytelling sessions, panel discussions.

Educational Qualifications
Ph.D. from University of Lucknow (2010)
NET Qualified (2003)
MBA (Marketing) from School of Business Studies Meerut University (1999-2001)
Bs.C. Mathematics from Kanpur University (1996-1999)
Proficiency & Diploma in French fron University of Lucknow (2008)
Certified Associate from Insurance Institute of India (2008)

Academic Affiliation
IIM Ahmedabad Alumni- Fully Residential Faculty Development Program (2019.
Assistant Professor at Amity Business School, Amity University Uttar Pradesh Lucknow Campus (2005-2015)
Indian Institute of Management, Ahemdabad.
Amity University, Lucknow.
University of Lucknow

Professional Affiliation


2015 - Date Developed & Taught:
Product & Brand Management
Services Marketing
Emerging Trends in Marketing
Operations Management
Financial Products Marketing
Fashion Retailing
Retail Marketing
Services Operations Management

Amity University Lucknow Campus
2005 - 2015 Taught:
MBA (General)
Retail & Mall Management
Services Marketing
Operations Research
Operations Management
MBA (International Business)
Strategic Brand Management
MFRM (Masters in Fashion Retail Management)
Fashion Retailing
Supply Chain Management
MBA (Marketing & Sales)
Marketing Management
Retail Marketing


Area of Research
Changing landscape for Indian Wine Market
Sustainability & biodiversity
Luxury Management
Managing Bottom of Pyramid
Paradigms of Reverse Innovation

Current Research
Body Image
Organic Food Perception
Sustainable Wine Tourism
Luxury Brand Hate


Research Papers
1. 2020: "India’s newfound love for wine tourism: a decanter of expectations and change", International Journal of Wine Business Research, Vol. 33 No. 3, pp. 313-335.

2. 2019: "How Indian Home-grown Businesses Outsmart the MNCs". European Business Review, Vol. 31 No. 6, pp. 849-869.

3. 2019: “Grapevine or Informed Selection: Significance of Quality Attributes in India’s Emerging Wine Market”, Wine Economics & Policy (Elsevier Publication), Vol. 8 No. 1, pp. 49-58.

4 2018: "Reverse Innovation Framework for Emerging Economies: Evidences from India”, Journal of Development Research, Vol. 11 No. 1, pp. 1-12.

5. 2018: “Sula Wines: A Foray into Uncharted Territory”, South Asian Journal of Business and Management Cases, Vol. 7 No. 1, pp.11-20.

6. 2017: "Outsmarting The MNCS by Fitting Strategic Maneuvers to National Framing: Evidence from India", Strategica International Academic Conference: Shift Major Challenges of Today's Economy, Bucharest. September 28-30, 2017.

7. 2016: "Narayana Murthy: The Table Turner in Troubled Times", Amity Business Journal, Vol.5 No.2, pp.31-35

8. 2015: “New Market Creation through Innovation: A Study of Tata Nano”. aWEshkar, Vol. 19 No. 2: 87-99.

9. 2013: "Positive Service Encounter: A Tool for Customer Loyalty in Retail", Journal of Business Theory and Practice, Vol.1 No. 2, pp. 244-261.

10. 2012: “The Turnaround of Tata Nano: Reinventing the Wheel”. Vision (MDI Publication), Vol. 16 No. 1, pp. 45-52.

Newspaper Articles

1. 2017: Patanjali: A 'Made in Bharat' Tsunami.  An article in Free Press Journal, Mumbai dated November 8, 2017.

2. 2017: Understanding Brand Communication Strategies of Sula Wines. An article in Free Press Journal, Mumbai dated October 13, 2017.

Working Papers

1. 2018: "Solid Waste Management in India: Country Specific Challenges towards Religion and Cultural Background". Workshop on Creating Business from Solid Waste in India, University of Kassel- Germany. April 27, 2018.

2. 2017: "National Dynamics of Home-grown Business in India". 26th Annual CIMaR Conference Consortium for International Marketing Research, University of Florence. June 20-23, 2017.

3. 2016: "Brand Positioning of Sula Wines: A Case of Leader's Strategic Vision". CBM2016, Conference on Brand Management, IIT Delhi. April 16-17, 2016.

4. 2016: "Framework for Emerging Landscapes in International Travel in India".

5. ICMC 2016, Marketing Reborn: Traditions, Trends & Techniques at MICA, Ahmedabad. Feb 18-20, 2016.

Work in Committees and Groups
1. Festival Director- VESIM Literati Fest

2. Heads- Leadership Immersion: Developing Insights of Indian Subcontinent

3. President- Literature Club

Speaking Engagements
February 10, 2017
Panelist for GNLU-UNICEF Panel Discussion on "Breaking Barriers to Gender Inequality" at Gujarat National Law University, Gandhinagar
May 7, 2019: Participant in "4th ICYD Conference- Education's Role in Mutual Understanding of India & China", China West Normal University, China.
March 8, 2019: Panelist at the session “Celebrating Her on Women’s Day” at IIT Bombay, Mumbai.
February 7-8, 2019: Conference Track Chairperson at 14th SIMSR Global Marketing Conference is "Marketing to Millennials", K.J. Somaiya Institute of Management Studies & Research, Mumbai.

Awards & Honours
2021: Won the Best Presenter Award: “Indian Wine Entrepreneurs: Seizing Post Covid Revenge Travel Opportunities”, at Brawijaya International Conference on Economics, Business and Finance, Bali.