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Area of Specialisation
Marketing
Email: shalini.bariar@ves.ac.in
Date of Joining: 20/6/2017

Dr. Shalini Bariar - Professor and Associate Dean - Internation Relations


She has established strong international collaboration with multiple internatioanl universities around the globe.

Dr Shalini Bariar is a Grant holder of Erasmus + Capacity Building in Field of higher education 2019-2022 " Internationalization of Higher edication a funded project by European comission the project is "A step forward in the internationalization of Higher Education Institutions in Nepal and India". She has alos been a KA107 Grant holder for faculty mobility to EU funded teaching mobility to Europe.  

Educational Qualifications
PhD in Management from Sai Nath University , Ranchi, India 2012
Post Graduate Diploma in Business Management (PGDBM) from EMPI Business School, New Delhi, India (2001)
Bachelor of Science from Lucknow University, Lucknow , India (1998)



Academic Affiliation
Professor (Marketing) & Associate Dean -International Relations, Vivekanad Education Society Institute of Management Studies and Research
Associate Professor (Marketing) & Head -Internatioanl Relations, Vivekanad Education Society Institute of Management Studies and Research
Associate professor, Thakur Institute of Management Studies and Research (July 2015 –June 2017)
Assistant Professor, Durga Devi Saraf Institute of Management (June 2014 – June 2015
Faculty of Management: August 2008 – March 2014, BBDNIIT and Babu Banarsi Das University, Lucknow , Uttar Pradesh,



Professional Affiliation
She has 7 years experience in the field of of Branding and Advertsing. She has handled campaigns of Airtel, Tata Chermicals, Reliance communication, Pepsi , Seegrams, Tata indicom etc during her tenure in the Adverysing agency.
Member of Editorial board (International Journal of Scientific and Innovative Research , P-ISSN 2347-2189, E-ISSN 2347-4971)
Teaching
Integrated marketing Communications
Marketing Strategy
Marketing of services
Brand management
International Marketing
Research

Area of Research
Branding research
Advertising tools
Green marketing approches
Social media Marketing
Consumer behavior research

Current Research
Brand equity and its realtionship with Brand's Country of Origin
Marketing communication for brand building
sensory branding

Publications

Research Papers
1. An Investigation of the Factors Influencing Consumer Perception towards Green Brands, Research Journal of Commerce & Behavioral Science Vol 5, No 5 March(2016): ISSN 2251-1547

2. Customer engagement a tool for social media branding, Research Journal of Social Science & Management-RJSSM, Vol 6, No 9(January 2017)

3. A Study On Organizations Embracing Green Marketing For A Sustainable

4. Environment With Reference To Indian Markets, International Journal Of Scientific And Innovative Research 2015; 3(2): 80-89, P-ISSN 2347-2189, E- ISSN 2347-4971

5. Social media and its Role in Brand building , International Journal of Scientific and Innovative Research 2014; 2(1): 205-209, P-ISSN 2347-2189, E- ISSN 2347-4971

6. Consumer Perception of premium In-house Apparel Brands at Lucknow, International Journal of Social science and Management, Singapore ISSN-2251-1571

7. Influence on Brand in Female Consumer behavior in Apparel Purchase in Lucknow, International Journal of Commerce and Behavioral Sciences, Singapore, ISSN 2251-1547

8. Private label- Competing on Price and Quality, International Journal of Commerce & Management, ISSN 2232-587X



Publications in Book Chapters/Others
 



Conferences/Seminars/Workshop
1. Presenated Paper titled “Does your Cause Fit my Heart? Self-
expansion, Self-Concept, and Brand Engagement in Cause Related Marketing” in European marketing association conferrence , Zargreb EMAC September 2020
 
2. Paper presentation on "Role of World Trade Organization in promoting United Nations’ Sustainable Development Goals", National Conference on Aligning Business Strategy with CSR for Sustainability at TIMSR and CASI, April 2016

3. Paper presentation on "A study on Quess corp and its CSR activities , National Conference on Aligning Business Strategy with CSR for Sustainability" at TIMSR and CASI, April 2016

4. Paper presenation on "Study of Factors influencing Advertisement Avoidance on Internet" in national conference “Today’s innovative business approaches – Tomorrow’s competitive advantage” at TIMSR and Mahindra & Mahindra on 9th April, 2016

5. National Seminar on “Organizational Effectiveness in Changing Global Era: Issues and Challenges”, 2012


Working Papers
A study to explore the opportunities for Indian IT Products in the international markets, Research Journal of Science & IT Management-RJSITM, Vol 6, No 3(January 2017)



Work in Committees and Groups
Consulting

Advisory
Consultancy at Neeti Brand accelerator

Custom Programs


Speaking Engagements

Awards & Honours
Awarded Best Faculty Marketing By HEF September 2019
GRANT HOLDER Erasmus + Capacity Building in Field of higher education 2019-2022 " Internationalization of Higher edication a funded project by European comission


Blogs

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