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Area of Specialisation
Data Analytics
Statistical Programming
Marketing Research

Date of Joining: 25/6/2014

Dr. Sachin Deshmukh

A doctorate in management, Dr. Sachin Deshmukh possesses a high degree of affinity towards the use of quantitative techniques in the area of marketing. He is a professor of Marketing Analytics, Statistics, Data Analytics, and Operations Research. He is trained on SAS platform and possess skills in Data Mining, SAS Programming and Data Visualization.

His teaching experience spans over fifteen years in many leading B – schools. He also has a corporate experience of twenty years in pharmaceutical and FMCG industry. He has worked as a full time and visiting faculty in many B – schools and has taught statistical analysis to Ph.D. students.

Dr. Sachin Deshmukh’s academic research focuses on the statistical models in consumer behavior with special emphasis on heuristics. His doctoral thesis was “Impact of Heuristics on Brand Choice with Special Reference to FMCG”. His research also includes application of Bayesian Statistics to models of consumer behavior and is currently working on statistical tools like Markov Chain Monte Carlo (MCMC) algorithms and Gibbs Sampling. His current research projects are (1) Use of Data Visualization Tools for analyzing data on Talent Management and Talent Retention in organizations. (2) Crypto Currencies: Will they Change the World Economies.

Dr. Sachin Deshmukh has delivered Management & Faculty Development Programs in many institutes. He has provided assistance in statistical analysis in many industrial projects. He has also guided medical students in their dissertations.
Educational Qualifications
Academic Affiliation
Approved professor of Marketing, University of Mumbai

Professional Affiliation
Member, Bombay Management Association

Statistical Analysis
Data Mining
Base SAS Programming
SQL, Macro

Area of Research
Data Visualization
Internet of Things
Machine Learning

Current Research
HR Analytics - Talent Management and Talent Retention
Internet of Things

Research Papers
  1. A Brand Choice Model Using Multinomial Logistics Regression, Bayesian Inference and Markov Chain Monte Carlo Method
  2. Production Efficiency Analysis of Small Hotels in Navi Mumbai
  3. Important Attributes Considered by Indian Female Buyers in Apparel Purchasing
  4. Business Analytics - The Future is Now
  5. Sentiment Analytics - Machine Learning Techniques
  6. An Evaluation of Marketing Efforts for Products Manufactured by Women Self Help Groups of Thane District

Publications in Book Chapters/Others
Book Review - Review of Big Data: Fundamentals, Architecture and Technology

Working Papers
HR Analytics - Analyzing Talent Management & Talent Retention Data With Data Visualization Techniques

Analytics Experience - Analytics Conference at Las Vegas, USA
Conducting international conference on Data Analytics & Smart Cities
Conducted Faculty Development Programs on Data Analytics
Training attended at SAS India on SAS programming, Visual Analytics and Data Mining

Work in Committees and Groups
Dean - PGDM program
Area Chairperson - Center of Excellence for Business Analytics

Invitee, Rashtriya Ucchatar Shiksha Abhiyan, Government of India for Data Analytics

Custom Programs
Head Executive Program for Data Analytics
Faculty Development Program in Data Analytics
Management Development Program in Data Analytics

Speaking Engagements
Speaker at PMI Conclave
Speaker at workshop on Data Analytics sponsored by AICTE
Awards & Honours
Big Data = Big Opportunities
Career Options in Business Analytics