Going to Ibiza: India Inc is pampering its hardworking employees with international cruises, expensive gifts

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A hint of luxury in the rewards gift offered to employees helps create a sense of ownership and bring in association of the management. "Luxury items are more likely to represent the company image and reputation. People use the items and are hence more likely to develop ownership with the company and its management. Therefore, luxury item gifts create strategic initiative as a good gesture," says Ajay Gupta, associate professor - HR at VESIM.