Marketing



Semester I             
Perspective Management
Financial Accounting
Business Statistics
Operations Management
Managerial Economics
Business Ethics
Electives-(Opt any two)
Organizational Behaviour
Introduction to Creativity and Innovation Management
Negotiation and Selling Skills
IT Skills for Management and Technology Platform
Foreign Language -
French
German
Spanish


Semester II
Marketing Management
Financial Management
Operations Research
Business Research Methods
Human Resource Management
Ethos in Indian Management
Electives-(Opt any two)
Legal Aspects of Business & Taxation
Cost & Management Accounting
Business Environment
Analysis of Financial Statements
Entrepreneurship Management

MARKETING SPECIALIZATION


Semester III
International Business
Strategic Management (UA)
Sales Management
Marketing Strategy
Consumer Behavior
Services Marketing
Product & Brand Management
Summer Internship
Electives (Opt any one)
Retail Management
Rural Marketing
Digital Marketing


Semester IV
Project Management (UA)
Final Project (300 Marks)
General Management
Functional Specialization
Social Relevance
Electives (Opt any one)
Integrated Marketing Communications
Business to Business Marketing
International Marketing

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