VESIM professor publishes book on digital PR

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Professor and Dean of Executive PGDM, Dr Uma Bhushan has published a book titled  "Public Relations in the Digital Era" with ISBN number 978-93-5213-723-7  in Jan 2019. The book is intended as a primer for graduate and undergraduate students of mass communication on the practice of public relations using the various social media platforms. The foreword is written by Dr Ajit Pathak, National President of the Public Relations Society of India (PRSI).  Dr Uma Bhushan is the first recipient of PhD in public relations in India for which she has received commendation award from PRSI in 2011.  She has been a journalist and public relations professional for a decade before moving to academics.