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Ares of Specialisation

Dr. Swati Singh


Swati is NET qualified and holds a doctorate from University of Lucknow. She has worked in academics for over 13 years in the area of Marketing. Her selected specialties in teaching are Product & Brand Management, Services Marketing, Fashion Retailing & Luxury Management.

Swati's research publications are on emerging economies, home-grown companies, wine industry, customer loyalty in retail and reverse innovation practices of firms in leading journals. Her current research is in the area of changing travel behavior of Indians related to International travel & perception of upper middle class towards Luxury brands in India.

Swati is currently Associate Professor & Area Chair-Marketing at VESIM. Her responsibilities pertains to -designing the course structure & syllabus for PGDM (Marketing) | Inviting high-profile corporate dignitaries to college for giving deep industry insights | Creating Student Marketing Cell to give them more opportunities to express their views on industry and curriculum. This forum is managed by students for the conduct of various events to increase industry-student interface.

Swati is also Festival Director of "VESIM Literati Fest", one of its kind literature festival conducted by a management institute. The fest aims to bring-forth thought provoking ideas of eminent speakers and authors from across country. Apart from book launches & panel discussions, the Lit Fest includes many fun-filled activities ranging from painting to pottery to book swap to Gala evenings.

She has also launched a Literature Club in VESIM. The club comprising of more than 50 members, will enable the students to improve their reading and oratory skills. It would also help in their grooming by providing a platform for various student oriented activities like debates, extempore, storytelling sessions, panel discussions...

Educational Qualifications
Ph.D. from University of Lucknow (2010)
NET Qualified (2003)
MBA (Marketing) from School of Business Studies Meerut University (1999-2001)
Bs.C. Mathematics from Kanpur University (1996-1999)
Proficiency & Diploma in French fron University of Lucknow (2008)
Certified Associate from Insurance Institute of India (2008)
Academic Affiliation
Associate Professor & Area Chair- Marketing at VESIM, Mumbai
Mumbai University approved Faculty
Professional Affiliation


2015 - Date Developed & Taught:
Product & Brand Management
Services Marketing
Emerging Trends in Marketing
Operations Management
Financial Products Marketing

Amity University Lucknow Campus
2005 - 2015 Taught:
MBA (General)
Retail & Mall Management
Services Marketing
Operations Research
Operations Management
MBA (International Business)
Strategic Brand Management
MFRM (Masters in Fashion Retail Management)
Fashion Retailing
Supply Chain Management
MBA (Marketing & Sales)
Marketing Management
Retail Marketing

Area of Research
Customer Satisfaction
Luxury Management
International Branding
Emerging Econimies
Bottom of Pyramid
Reverse Innovation

Current Research
Understanding Indians behaviour towards International Travel
Changing landscape for Indian Wine Market
Growth of Home-grown companies

Research Papers

2017: "Outsmarting The MNCS by Fitting Strategic Maneuvers to National Framing: Evidence from India", Strategica International Academic Conference: Shift Major Challenges of Today's Economy, Bucharest. September 28-30, 2017.
2016: "Narayana Murthy: The Table Turner in Troubled Times", Amity Business Journal, Vol.5 No.2, pp.31-35
2015: “New Market Creation through Innovation: A Study of Tata Nano”. aWEshkar, Vol. 19 No. 2: 87-99.
2013: "Positive Service Encounter: A Tool for Customer Loyalty in Retail", Journal of Business Theory and Practice, Vol.1 No. 2, pp. 244-261.
2012: “The Turnaround of Tata Nano: Reinventing the Wheel”. Vision (MDI Publication), Vol. 16 No. 1, pp. 45-52.

Newspaper Articles

2017: Patanjali: A 'Made in Bharat' Tsunami.  An article in Free Press Journal, Mumbai dated November 8, 2017.
2017: Understanding Brand Communication Strategies of Sula Wines. An article in Free Press Journal, Mumbai dated October 13, 2017.

Working Papers

“Hedonic Pricing Strategy for Indian Wine Industry”
“Sula Wines: A Foray into Uncharted Territory”.
"Seizing the Social Laddering of India’s Middle Class: Three Cases of Home-grown Business Outsmarting the MNCs in Emerging Economies".
“Reverse Innovation Framework for Emerging Economies: A Case from India”. International Journal of Business & Emerging Markets.

2017: "National Dynamics of Home-grown Business in India". 26th Annual CIMaR Conference Consortium for International Marketing Research, University of Florence. June 20-23, 2017.
2016: "Brand Positioning of Sula Wines: A Case of Leader's Strategic Vision". CBM2016, Conference on Brand Management, IIT Delhi. April 16-17, 2016.
2016: "Framework for Emerging Landscapes in International Travel in India". ICMC2016, Marketing Reborn: Traditions, Trends & Techniques at MICA, Ahmedabad. Feb 18-20, 2016.
2012: “New Market Creation through Innovation A Study of Tata Nano”. EREC2012, Conference on Excellence in Research and Education, IIM Indore. May 10-13, 2012.

Work in Committees and Groups
Festival Director- VESIM Literati Fest
President- Literature Club

Speaking Engagements
February 10, 2017
Panelist for GNLU-UNICEF Panel Discussion on "Breaking Barriers to Gender Inequality" at Gujarat National Law University, Gandhinagar

Awards & Honours