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Area of Specialisation
Marketing
Email: snehal.chincholkar@ves.ac.in

Prof. Snehal Chincholkar


Prof Snehal is a marketing faculty with more than 9 years of experience. She has been part of VESIM for more than 7 years. Her area of expertise lies in Consumer Buying Behaviour, Rural Marketing and Travel and Tourism Management. She is currently pursuing her Ph.D. in Consumer Buying Behaviour from Symbiosis International University. She has presented research papers in various national and international conferences and her papers also published in various reputed journals.

Prior to her academic engagements she was working in Philips, India. She is also actively participating and coordinating various social activities of VESIM from last 7 years. She loves to read, write and travel and also write for various websites and magazine in area of travel and tourism.

Educational Qualifications
Currently pursuing Phd from Symbiosis International University, Pune
MBA in Marketing from IMS, DAVV , Indore
B.E ( Gold medalist) in Biotechnology from MITS
NET Qualified (Management) 2012
Certification in Entrepreneurship Management, IGNOU
Certification in Childcare and Nutrition, IGNOU
Certification in E-commerce from V-Skill


Academic Affiliation
Working as Associate Professor with VESIM since January 2010
Approved Faculty by Mumbai University


Professional Affiliation


Teaching

Marketing Managment
Selling and Negotiation
Consumer Behaviour
Consulting and Cosulting Tools
Strategic Marketing Management
Rural Marketing
Travel and Tourism Management
Marketing Application and Practices
Research

Area of Research
Consumer Behaviour
Green Marketing
Online Shopping
Rural Marketing

Current Research
Consumer Behaviour
Travel and Tourism Managment
Online Retailing

Publications

Research Papers
Consumer Behaviour towards Online Grocery RetailStore “Localbanya.com” in Mumbai Region IRACST- International Journal of Research in Management & Technology (IJRMT), ISSN: 2249-9563 Impact Factor-.75, 2016
Moti Soap: A Sucess Story or Failure , IOSR , Journal of Business Managment ,Moti Soap: A Sucess Story or Failure IOSR Journal of Business and Managment e-ISSN 2278-487X, DOI: 10.9790/487X-1805016466, 2016
A Study on Consumer Behaviour Towards Health and Dietary Supplements in Mumbai, Indian Journal of Applied Research ISSN - 2249-555X IF : 3.919 | IC Value : 74.50 , 2016
Case study published on "Advertising Strategies for Dove in India" in edited book titled "Emerging Trends and Technologies in Advertisement Management in 21st century" by Archers & Publishing House with ISBN No: 978-93-83241-11-8. 2015.
Article published in Edited Book “Marketing Management” by APH Publishing Corporation 2011. ISBN 978-81-313-1218-6 , P-148-160


Publications in Book Chapters/Others
 


Conferences/Seminars/Workshop
"Paper Presented in absentia -""Indian Consumer:Buying online or offline?"" in Global Case Study Summit on Management Cases Conference IIM, Raipur , 2017
"
"Paper presented on topic "" Challenging the challenges of Rural Market:Case of HUL's Social Sustainability"" in
International Conference on Social Entreprneurship and Social Responsibility: A Sustainable Approach for Economic Growth, 2017"
Paper presented on Topic “Rural Marketing :4A are still challenges or Myths ?” in two days national conference organized by Bharti Vidyapeeth Deemed University, Institute of Management and Rural Development Administration on 28th February and 1st March 2015.
Paper presented on“Designing the model for successful implementation of E-learning for Management Education” in 4th International Conference on Doing Business in India opportunity and challenges in the service sector on 11-12th January 2012 organized by IFIM Business School Bangalore.
Paper presented on topic “Indian Consumer and Green Marketing” presented in absentia in national conference organized by TIT MBA, Bhopal, 2011
Paper presented on topic "Co-operate Social responsibility a success mantra for marketing” in AICTE sponsored seminar on Globalization and its impact on Business Development in Current Scenario, organized by Hitkarini College of Engineering and Technology Jabalpur, 2011
Paper presented on topic “Changing Media Habits of generation –Y and its Impact on Communication Mix.” Paper presented in national conference organized by VIM ,Pune , on 18th and 19th Feb 2011.
Paper presented on topic “E-Marketing a New Marketing Trend” Paper Presented in 3rd National Conference on “Innovations & Organizational Changes in the Contemporary Arena” (NCIOC 2010) held on July 9th 2010 by Velammal Engineering College Chennai
Paper presented on topic : “Green Marketing” in national conference on “Emerging challenges for global managers- 2020” by Algol Institute of Management & Technology, Gurgaon on August 7th 2010.
Paper presented on topic "Impact of product packaging on labelling on consumer buying behaviour” in national conference on “Innovations in IT and Management “ by Sinhgad Institute of Management and Computer Application on 21st and 22nd Feburary at Pune.

Seminar / Workshops
1. Teaching with simulation organized by SPJIMR, Mumbai , 2016
2. Training on CSR by ISSRC , 2015
"3.Nuances of Research Report Writing : The Layout , one day FDP by SIBM, Pune
, 2016"
5. FDP-Current Issues and Future Challenges in four sectors addressed by four eminent achievers of that sector , Organized by FMMI, Mumbai, 2015
6. Retech, Retail Conclave by Retail Association of India, Mumbai, 2016


Working Papers


Work in Committees and Groups
Faculty Cordinator for CSR CELL of VESIM
Consulting

Advisory
Trekincredible for Marketing Strategies and Content development

Custom Programs


Speaking Engagements

Awards & Honours

Blogs

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