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Area of Specialisation
Human Resources
Email: nirja.kashive@ves.ac.in

Prof. Neerja Kashive


Neerja Kashive is working as Assistance professor at VES’s Institute of Management Studies and Research since July 2010. She is pursuing her PhD from Mumbai University in area of employer branding with the title, “Impact of Employer and Employee branding on Organizational attractiveness and Firm performance in IT Sector in Mumbai”. Her area of research focus on employer branding, employer brand equity, internal branding, brand loyalty, brand supporting behavior and intangible assets.  She has presented and published many research paper in national and international Journals in her area of interest. She has taught various subjects like Organization Behavior, Organization Theory Structure and Design (OTSD), Compensation and Benefit, Counselling Skills, HRM, HR Audit, OD and change, HR Analytics.

She has special interest in research and Business Analytics. She is certified in Base SAS programming from SAS and R programming from MIT (edx) and engage lectures for PGDM Business Analytics students. She has also been certified by IIM Indore in area of HR Analytics. She has conducted FDP program for R programming recently.

Apart from this she was also chair-person for WDC cell for last three years which engaged in lot of activities for girl’s students and organized seminar for them. Presently she is head of Project Co-ordination cell and look after summer internship projects. She is certified Saville International Accreditation program and also key members of VEBAC, an assessment center which conducts various assessments for students, faculty and mangers.

Educational Qualifications
NET-UGC,MBA(HR)
PGDM(HR)-AIMA
PGCHRM(XLRI)
Msc(Chemistry)-Pune University
BSc(chemistry)-Pune University
Academic Affiliation
Reviewer for International journal of XIMB Journal of Case Research in area of human resource management.
Reviewer for journal of Business and management in area of Human resource management.
Reviwer for Journal of Organizational Analysis-Sage Publication



Academic Affiliation



Professional Affiliation
Teaching
Organization Behaviour
HRM
OTSD
HR Audit
HR Analytics
OD&Change
Research

Area of Research
Human Resource Accounting
HRIS
Organization culture
Employer Branding
Internal Branding
Organization attractiveness
Brand Supporting Behaviour

Current Research
Employer Brand Personality
Publications

Research Papers
1. Today’s Leadership: Challenges in Managing virtual Teams, in book titled changing Dynamics of Human Resources, international HR conference 2011,ISBN No:978-93-80697-46-8.
2. Managing the Generation-Y: Challenges of E-Leadership, conference proceeding, 2nd National Conference, ISBN No:978-81-920768-1-2.
3. Retention policies and processes for building employer brands, in book titled Sustaining business in turbulent times, ASBM, ISBN No: 978-81-7446-935-9.
4. Motivating factors for success or failure of women entrepreneur, Journal of Development Research, ISSN No: 2229-7561, vol 2 no,Sep 2011.
5. Managing today’s workforce: Human resource information system (HRIS), its challenge & opportunities, AIMA journal of management research, ISSN: 0974-497, vol: , issue3/4,Aug 2011.
6. Creating Employer Brands by Valuing Human capital in organizations and measuring Intangible assets, International Journal of Enterprise Computing and Business Systems, ISSN : 2230-8849,Vol. 2, Issue 3 ,Jan 2012.
7. Comparison of organization culture using OCTAPACE profiling in BPO industry, Vishwakarma Business Review, Vol: III issue: 1,Jan 2013,Jan 2013.
8. Employer branding a new strategy for attracting and managing right talent in the organization, IMED , JMSR, ISSN: 09758429,special edition Feb 22,23 2013.
9. Importance of Human Resource Accounting Practices and Implications of Measuring Value of Human Capital: Case study of Successful PSUs in India, XIMB Journal of Case Research Volume IV, Issue 02, Dec 2013.
10. Human Resource Analytics: A tool to manage new age workforce, Journal of Development Research, ISSN: 2229-7561 vo1:8, issue:1, March 2015.
11. “Role of employee engagement to build attractive employer brand”,3 rd International HR Conference on employee Engagement, K.J Somaiya Institute of Management Studies, Feb 2016,Excel publication,ISBN No:
12. Employer Branding: A Tool to create Right image and Attractiveness in External Market, Emerging challenges in HR: VUCA Perspective by Emerald publishing House,ISSB:978-0-9926800-8-4 ,Page 97-114,March 2016.
13. Kashive.N and Khanna Tandon.V. , “Study of Employer Branding and its effect on Organization attractiveness (OA) and Firm Performance (FP)”.Academy of Taiwan Business management Review,ISSN:1813-0534,vol 12 ,No 3 Dec 2016.B rating in ABDC ranking
14. Kashive.N and Khanna Tandon .V. , “Building Employee Brand Equity to influence organization Attractiveness and Firm Performance”, International Journal of Business and Management; Vol. 12, No. 2; 2017.ISSN 1833-3850 E-ISSN 1833-8119,C rating in ABDC ranking.
15. Kashive.N and Khanna Tandon .V., “Study of early recruitment activities (ERA) and employer brand knowledge (EBK) and its effect on Organization attractiveness (OA) and Firm performance (FP)”, Global Business Review,18(3S) 1–19,SAGE Publications. .DOI: 10.1177/0972150917693334.C rating in ABDC ranking.
16. Kashive, N., & Khanna, V. T. (2017). Impact of Internal Branding (IB), Brand Commitment (BC) and Brand Supporting Behavior (BSB) on Organizational Attractiveness (OA) and Firm Performance (FP). International Journal of Human Resource Studies, 7(2), 155-174.


Publications in Book Chapters/Others 


Conferences/Seminars/Workshop
1. “E-leadership: Today’s Challenges in managing virtual teams”,in Seventh National HR Conference in ITM , Khargar ,Navi Mumbai.
2. ‘Today’s Leadership: Challenges in managing virtual teams”, at International HR Conference organised by IES MCRC, Mumbai.
3. “Managing the Generation-Y: Challenges of E-Leadership”, Vishwakarma Institute of Management, Pune in 2nd National HR Conference.
4. “Retention policies and processes for building employer brands”, in HR conference, Asian school of Business Management, Bhubaneshwar.
5. “Motivating factors for success or failure of women entrepreneur”, in National Conference in Thakur Institute of Management.
6. “New generation entrepreneur: A cross–national study”, in conference at Gyan Jyoti-IMT.
7. “Impact of Quality of Work Life of Sales Force in Retail Organizations and Its Effect on Retention and Absence,” at International retail conference organised by D.Y Patil Management Institute.
8. Received first prize in HR tract for paper “Employer Branding a new strategy for attracting and managing right talent in the organization.” at IMED, Pune, international conference on “Leaders of next generation.”
9. “Conceptualizing Employer Brand Pyramid and employer Brand equity”, poster presentation at International Marketing Conference, IIM Calcutta,18th to 20th December,2014.
10. “Employer Branding: A tool to create right image and attractiveness in external market”,2 nd HR summit & international Conference: Emerging Challenges for HR:VUCA Perspectives, IIM Raipur, August 2015.
11. “Role of employee engagement to build attractive employer brand”,3 rd International HR Conference on employee Engagement, K.J Somaiya Institute of Management Studies, Feb 2016.
12. “Attracting Human Capital in Digital Era: Impact of Employer Brand Equity on Organization attractiveness (OA) and Firm Performance (FP)”,4th International HR conference, K.J Somaiya Institute of Management Studies & Research, 3rd and 4th Feb 2017.
13. Creating customer value by building Organization Attractiveness through Employer nad Employee Branding, NAMSEI Summer Marketing Conference, IIM Indore,27-29 th July 2017.

Working Papers


Work in Committees and Groups
Consulting

Advisory
VEBAC-Vatsalaya NGO Employees
VEBAC-Rochiram School Teachers

Custom Programs


Speaking Engagements

Awards & Honours

Received first prize in HR tract for paper “Employer Branding a new strategy for attracting and managing right talent in the organization.” at IMED, Pune, international conference on “Leaders of next generation.”
Received Best Paper Award for paper “Attracting Human Capital in Digital Era: Impact of Employer Brand Equity on Organization attractiveness (OA) and Firm Performance (FP)”,4th International HR conference, K.J Somaiya Institute of Management Studies & Research, 3rd and 4th Feb 2017.
Ranked fourth in Msc Chemistry in Pune University.
Ranked tenth in all science subjects for MSc in Pune University.
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