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Area of Specialisation
Marketing
General Management
Accreditation Process
Email: debjani.banerjee@ves.ac.in

Dr. Debjani Banerjee


Dr Debjani Banerjee has work experience of 23 years, of which 6 years corporate experience and 17 years academic. Worked as faculty of management for 13 years and 4 years in UG course.  She is Masters in Economics and PGDBM with marketing specialization, PhD in management, research area being “ Retail Consumption and Economic Development as Influencers of Quality of Life- a study in the Urban Indian context”

She began her career as a lawyer practicing 2 yrs in Calcutta High court, worked with cargo courier industry for 4 years. This blend of corporate experience helped gain advantage to relate better, to the world of work.

A passionate teacher facilitating students to learn and broaden their horizon of knowledge. Strongly believe in disseminating knowledge, based on outcome based learning. Takes keen interest towards research and love to explore and enrich knowledge. Have presented papers in many national and international conferences. Presented one of the objective of PhD as a paper at Oxford University.

Core area of interest is micro economics and business environment focusing the macro dynamics of business world. Strategic management serves as another interest area as it acts as the backbone of sustainable competitive advantage.

Apart from academics plays key role in developing student’s employability skills. With a keen focus on precision, pursues the position of being Area Chairperson of Accreditation and Member Secretary of Internal Quality assurance Cell of the Institute.

Would like to share her experience and keep learning from diverse role and be more enriched in  experience to help & nurture  young leaders towards their journey of career making.

Educational Qualifications
MA (Economics) Ranchi University
LLB. Ranchi University
PGDBM ( Marketing), Birla Institute of Liberal Arts and Management Sciences
PhD from BIT, Mesra.


Academic Affiliation
Working as Asst Professor with VESIMSR since April 2010
Worked as Senior Faculty Member for MBA, with ICFAI, Mumbai, 2005May -2010 March
Worked as lecturer in Anandibai damodar kale College, UG college from Aug 2004-april 2005
Worked as lecturer in Jogesh Chandra Choudhury college ( Kolkata, 1999-2000)
Worked as lecturer in Bangabashi College of Commerce (Kolkata, 1997-1999)


Professional Affiliation
Worked With Hummingbird Cargo courier as Regional head ( 2000-2004
Practiced at Calcutta High Court between (1995-1997)
Life member of Association of Indian Management Scholars (AIMS) International.
Member of Marketing Profs Today
Reviewer of Journal " Academy and Business Review" ( Scopus Indexed)
Reviewer of Journal " International Journal of Business and Economic Development (UK)

Teaching

Macro Economics
Micro Economics
Indian Economics
Managerial Economics
Business Environment
Marketing Management
Services Marketing
Sales & Distribution
Retail management
International Marketing
Strategic Management
Marketing Communication
Corporate Communication
Research

Area of Research
Developmental Economics;
Environmental Management
Emerging Economies
Branding
Green Marketing
Retail Consumtion and Customer satisfaction
Forecasting


Current Research
Organized Retailing
E-commerce
Predictive modelling for Social welfare
Consumer Purchase decision

Publications

Research Papers
1. “ Analysis of Literature Review of Consumption pattern- An Important Indicator of Economic Development” in International Journal of Enterprise Computing & Business Systems ( online) Vol-1 Issue 2 in July 2011"
2. A Commentary published on “ Consumption through Retail- Review of Literature in Journal Of Development Research, Vol- No 1, April-June, 2010.
3. Paper titled “ Emotional Marketing- A Strategic way to Brand Recall and Extension” published in Quest International Journal of Management and Research. Vol-2(1) Aug 2011. ISSN No 0976-3317
4. Published a paper titled “ FDI in Retail- A Policy of Self Sustaining Development” in Bharti IMSR Journal- Vol 6 No-1 july 2014.
5. Published paper titled " Influence of Organized retail over unorganized Micro, small and medium retail stores in boosting consumption and its impact on Economic Development" in Journal of Development Research, Vol-7 issue 2, Oct 2014.
6. Published paper titled " Has modern retailing in India influenced the consumption behaviour of Urban socio economic classes?" in Indian Journal of Marketing ( Scopus) Vol 45, Issue 6, june 2015
7. Published paper titled "" Impact of economic development on quality of life and human happiness: a study on urban socio economic classes of suburban Mumbai"" in International Journal of Business and Economic Development"" ( EBSCO) Vol 4 issue 6, Nov 2016"


Publications in Book Chapters/Others
 
1. Contributed a Chapter titled ‘ Gender Bias in Culture & Tradition’ in the book “Gender Bias-Issues & Perspectives’ Edited by Dr Suvarna Sen published by Icfai Books in Jan 2009
2. Article published in July 09 issue of “Advertisement Express” published by ICFAI Press on “Cutting Edge of buzz in Brand Management”
3. A chapter titled " Can green marketing enhance sustainability and influence customer satisfaction?, in book titled "Sustainability: Inspiration, Innovation & Inclusion" By Emerald Publication ISBN No 9781786354143 , June 2017.
4. Co-Edited a book " Big Data Analytics & Smart Cities" published by ELK Asia Pacific Journals , ISBN No 978-93-85537-00-4, in May 2017.


Conferences/Seminars/Workshop

Conference Presentations
1. Presented Paper in ICFAI National College Coimbatore & the paper was published in their journal. ( Ethics in Modern Management) in Dec 2006.
2. Presented Papers & selected for publication at D.Y.Patil Management College(Belapur)Navi Mumbai in Feb 2007 ( BPO/KPO management Challenges)
3. Paper presented in AIIMS Vth International Conference conducted in Hyderabad in Dec 2007. ( Management Challenges in present Technological & Globalised Economy.)
4.Paper presented in INC Trichy for the International Paper Presentation , conducted in December 2007.Published in conference journal.
5. Paper presented in IBS Kolkata in the International Paper presentation in Jan 2008 on “Corporate Social Responsibility & Transformational measures” Published in Conference proceeding
6. Paper presented at International Conference in IBS Ahmedabad on “ Transformational Innovation in Retail” on 16th Aug 08. published in conference proceeding.
7. Paper presented in the National IT Conference at PIMR Indore on “ Retail & technological Innovation “ in Sept 2008 published in “ IT enabled practices & Emerging Management Paradicms “ by Excel Books N. Delhi.
8. Paper presented & published by Excel books N. Delhi at PIMR ( Prestige Institute of Management Studies and Research,Indore, on “Retail Marketing-New Paradigm shift” in 2009.
9. Paper selected for presentation at IEAE Annual conference on sept 2008, at Cambridge University on “ Assessmeent for improving learning”
10. Presented a Research paper at “ Tolani Institute Of Management, Kuchh (Gujrat) on 5th Nov 2010 on “ Emotional Marketing- A Strategic way to Brand Recall & Extension”, paper being accepted by SSRN ( Social Science Research Network) eLibrary Abstract ID 2325332.
11. Presented paper in 9th Global Marketing Conference and published in Conference Compendium of K.J. Somaiya Institute of Management Studies and Research, on Conference theme “ Ubiquitous Marketing-Unwired Consumer rewriting rulebooks” paper titled“Does In Store Promotion Trigger Consumption In The Age Of Ubiquitous Marketing?” in Jan 2014.
12. Presented paper in 10th Global Marketing Conference and published in Conference Compendium of K.J. Somaiya Institute of Management Studies and Research, paper presented " “Modern Retail: A Roadmap to Enhanced Consumption Expenditure and Quality Of Life.”
13. Presented paper in 5th Annual International Conference on Sustainability, " Green Marketing" March 2016
14. Presented Paper on Conference on Brand Management at IIT Delhi, " Impact of Brand Personality in Influencing Consumer Purchase and Satisfaction" in April 2016
15. Presented paper at 6th INternational Conference on Restructuring of the Global Economy (ROGE) in June 2016, paper Titlled " Impact of Economic Development on Quality of Life"
16. Paper presented at BASIC 16 ( Big Data Analytics and Smartcities International Conference) titled " Global Dominant Models Rotating the Wheels of Smart City"

Seminar & Workshops attended
1. Participated in a one day Seminar, on " Gandhism and its relevance to Modern Management" organized by Vartak College of atrs, Science & Commerce, in Feb 2006
2. Attended a One day workshop on " How to get published in Internationally referred business journals" at IBS Pune, jan 2007
3. One-day faculty development programme on “Creating joyful learning and teaching experience” held on September 6, 2014 at VESIMSR
4. Attended two day Workshop of NBA Accreditation & E-SAR evaluation, conducted at Trivandrum Engineering College in Nov 2014.
5. One day Seminar on NAAC's Process of Assessment and Accreditation for Non Accreditated Colleges, at Birla college of Arts Science and Commerce, Kalyan, in Feb 2015
6. Attended 15 days AICTE sponsered FDP, on " Pedagogy from outcome based management education" organized by BIT, Mesra, Dept of Management, in April 2015
7. Attended one day seminar at VESIMSR on " Big Data Analytics, Turning Complexity into Simplicity", in Oct 2015
8. Attended 3 days 3rd World Summit on Accreditation, in Gurgaon, Delhi, in March 2016
9. Attended a 5 days workshop on "Applied Financial Modelling" at IIT Hyderabad, Dept of Liberal arts. in July 2016
10. Attended 6 days Workshop on " Structural Equation Modelling" at VESIMSR, in Dec 2016.
11. Attended 2 days Workshop at IIM Kolkata, on " Case Base Method of Teaching" in March 2017.


Working Papers
Influence of Clustering Effect in identifying Potential Market segment for Organized Retailer
E-Commerce and its Rhetoric impact on Economic Development
Impact of Brick Vs Click Developing a Sustainable Model
Impact of WOM ( word of mouth) in consumer purchase decision
Use of Big data & Predictive Modeling in Facilitating Social welfare & Economic Growth

Work in Committees and Groups
Chairperson of Accreditation Cell of VESIMSR since 2014.
Member Secretary of Internal Quality Assurance Cell VESIMSR since 2015
Consulting

Advisory


Custom Programs


Speaking Engagements
A session conducted for a group of Women Managers from Europe, organized by EWMD ( Europeon Women’s Management Development ) International in Jan 2009, in collaboration with European union & Indian Chamber of Commerce, at hotel,“ Parla International” Mumbai, on “ The Indian Middle Class ( marketing perspective)”
A session conducted in HR Meet to debate the issues faced by HR fraternity during economic slowdown, on 11th September, 2009 at Pillai’s Institute of Management Studies & Research in New Panvel Navi Mumbai.

Awards & Honours

Best paper award in 2011 at “ Tolani Institute of Management, Kachchh, for the paper “ Emotional Marketing- A Strategic way to Brand Recall & Extension”, the paper was published in their journal- “Quest International Journal of Management Research” and was further accepted by SSRN ( Social Science Research Network) for their eLibrary. Abstract ID 2325332.
Guided the participating team of Vivekanand Education Society’s Institute of Management Studies and Research to win 3rd position in the paper presentation Contest (Research based) at 20th BSA ( Business School Affairs, in collaboration with Hindustan Uniliver Limited, in “Dewang Mehta Business School Awards” for the theme “ A Brand New World”
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